“Look What Marketing’s Done to My Body” – On the Pressure of (Not-So) Creative Self-Promotion

As much as I enjoy designing and leading workshops—and as much as it always feels like meaningful work—it’s inextricably linked to an activity I simply hate: marketing. Begging people—please, please—to recognize, despite the fierce competition, what great work you’re doing and to come—not just because it’s a job and you want to make a living from it, but also because it would be too sad if workshops had to be canceled due to low attendance. While I still enjoy writing announcement texts, the horror begins when I realize I’ve been crouched in front of Facebook for hours, like a hunter searching for one “Conscious and Sensuality” group after another, and working my butt off to post the event link with an inviting text everywhere interested people might find it—always with the nagging thought that some groups have become a limbo for precisely such posts…